docomo 2008 Winter Collection

I am finally ready to embark on covering docomo's winter releases that were announced back on November 5th. due to the shear number of handsets (22!) I will create several posts. however, docomo has made it easy to split up the posts, thanks to the new branding method. gone is the 90xi and 70xi series. instead docomo have positioned their models into the following 4 series:

• STYLEemphasis on design, colour variations, illuminations etc. targeted at females in their twenties and thirties. will include brand collaborations.

• PRIMEhigh-end, high-spec handsets aimed at teens and twenty-somethings who want the latest functions.

• SMARTslightly confusing because smart does not mean smartfone. handsets like the previous u (mu) series that are compact, thin and light with useful functions for the business scene.

• PROsmartfones.

you can check out the official docomo english press release here.